METHODOLOGY FOR TEACHING ENGLISH COLLOCATIONS TO UNIVERSITY STUDENTS USING VIDEO CONTENT

Abstract

This article deals with the issues based on analyzing the methodological principles of teaching English collocations to university students through authentic video content. Collocational competence plays an essential role in developing lexical accuracy, speaking fluency, and effective communication. However, students frequently experience difficulties using appropriate word combinations because vocabulary instruction often focuses on individual lexical items. Practical examples demonstrate how authentic videos can facilitate the recognition, retention, and productive use of collocations. Moreover, video-based instruction offers a promising approach to developing university students' collocational competence when supported by systematic pedagogical guidance and meaningful communication.